Hendrix communications chief takes CEO job at Little Rock startup

  • By Crossbound Team
  • 27 Aug, 2015

July 1, 2015

“The things that excited me about the business they’ve got going are that it’s very targetable, and the second thing is that great data comes from the analytics you provide,” he said, adding that his interest grew after hearing about the business model during recent months."

We’re very glad to have  Frank Cox, Jr.  on our team at Crossbound Interactive Marketing! His experience in the Marketing and Advertising industries has brought us more knowledge than we know what to do with sometimes!  Frank has helped us build this company, and will continue to grow with it as we expand and reach farther. Read more about our  CEO  and his journey here: Hendrix communications chief takes CEO job at Little Rock startup | TheCabin.net – Conway, Arkansas .

By Crossbound Marketing 16 Dec, 2015
By Crossbound Team 01 Dec, 2015

From the neighborhood pool to a small milk vase and everything in-between, water takes the shape of its container. It’s not too hard a concept to grasp, as anyone who’s had experience with liquids will be familiar with the flexibility of the form.

What’s harder to wrap the brain around, both as an individual and a business, is change, especially in today’s technology landscape.

On the one hand, this is an exciting time to be alive as new technological advances can ultimately make things faster and more efficient. For instance, twenty years ago you wouldn’t have had an email, and ten years ago you wouldn’t have had a Facebook account, although now over a billion people have them.

But, on the other hand, ignorance or refusal to incorporate these changes into a business model can lead to failure. For example, newspapers that refuse to find a place for the Internet in their business models won’t survive, and countless have already downsized and even tanked.

Even though we aren’t crystal balls, it’s just best practice to arm yourself against changes. You can’t expect technology to suddenly become irrelevant, so here are some tips to staying on top of it.


By Crossbound Marketing 23 Oct, 2015

laughter

[laf-ter, lahf-] 

noun
1. the action or sound of laughing
2. an inner quality, mood, disposition, etc., suggestive of laughter; mirthfulness
3. an expression or appearance of merriment or amusement.
4. Archaic. an object of laughter; subject or matter for amusement.


Laughter is within the top 1% of experiences that make life worth living, but how do we express it with text? Over the years, plugged-in humans have developed "LOL," "ROFL," "haha," emojis, (the list goes on for days) as placeholders for our favorite emotion. The data-nuts at Facebook recently measured the different variations of laughter people used over their Messenger app during a random week last May. Here is that data, broken down by type, age, gender, and region. You might find it interesting...
By Crossbound Team 27 Aug, 2015

How often have you found yourself reaching for your smartphone throughout the day? Maybe you want to learn how long the average marathon time is for men, or you want to daydream about that vacation you hope to take in Europe next year.

These are things we’ve searched for, in some form or variation on our mobile phones. The beauty is, it doesn’t take long to pick up your device and conduct a quick search.

These small want-to-buy, want-to-go, want-to-do, want-to-know moments, happen daily on the fly, and as it turns out, are the new marketing realm for brands. By defining this brief measure of time as a  micro-moment Google  has opened new doors in the marketing world. In a  micro-moment , consumers are more loyal to their needs than they are to brands or companies.

For instance, in a 2015 survey based on internet users,  Google  found that 82 percent of smartphone users referenced their phone before purchasing something while in a store. Ninety percent have used their phone toward a long term goal or multi-step process while out and about, and 62 percent are more likely to take action solving an unexpected problem right away on their smartphone. Plus, 91 percent of smartphone users turn to their phones for ideas when doing a given task.

By Crossbound Team 27 Aug, 2015

Garry Wise and Chris Scott, co-leaders of The Paperless Agent, spoke during an Inman Select Audio Live   session   about marketing on Facebook, including Facebook’s new rules of engagement. It’s a great little window on a fast-changing world.

They point out that  1 out of every 2 people on the Internet log into Facebook each month . I can guarantee you that more than 50% of the folks out there don’t read a newspaper or a particular magazine every day. So Facebook has become ubiquitous.  The question, as the authors put it, comes down to  how  you use Facebook to connect to your audience in ways to successfully grow your business.

According to Garry and Chris, there’s an “old” method to use Facebook, and a “new” method:

By Crossbound Team 27 Aug, 2015

“The things that excited me about the business they’ve got going are that it’s very targetable, and the second thing is that great data comes from the analytics you provide,” he said, adding that his interest grew after hearing about the business model during recent months."

We’re very glad to have  Frank Cox, Jr.  on our team at Crossbound Interactive Marketing! His experience in the Marketing and Advertising industries has brought us more knowledge than we know what to do with sometimes!  Frank has helped us build this company, and will continue to grow with it as we expand and reach farther. Read more about our  CEO  and his journey here: Hendrix communications chief takes CEO job at Little Rock startup | TheCabin.net – Conway, Arkansas .

By Crossbound Team 27 Aug, 2015

Marketing relationships, that is.  It’s interesting to me how so-called “national” digital channel marketing companies can truly be effective for clients from Bakersfield, California to Groton, Connecticut and all points in between. What I’ve seen points to these companies setting up so-called “click farms,” manned by young, low-paid folks who knock out social media posts. It’s even possible for these companies to generate meaningless results by paying offshore companies employing almost-free help to continually interact with the client’s site.

And that’s a shame. Because one of the beauties of social media is that, when done properly, it allows brands to share and even demonstrate a deeper look into their culture and their values – things that traditional ads didn’t usually take the time or dedicate the space to do. Sure, the brand might want or need help to take full advantage of their   online marketing potential. But the brand’s content creators need to be intimate with the brand, its culture, its values, and those things that make it truly stand apart from its competitors. To do less is to simply create clutter, as opposed to creating meaningful engagement opportunities with customers. Sadly, some companies are paying good money for the clutter.

For those that seek to help brands with their online, digital marketing, I think the answer is in being small enough to maintain a close, in-the-know – and daily – relationship and interaction with the brand and its culture. Becoming an extension of the brand, really.  That’s what our little company seeks to be for our clients. Meanwhile, I’ll keep my eye on those large, national digital marketing companies to see if they can, somehow, provide the intimacy needed within their work while seeking to build a stable of a thousand clients. But I won’t hold my breath.

Click here  to visit our website for more information on  Crossbound Interactive Marketing !

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Frank Cox, co-founder of  Crossbound Marketing , spent 35 years in the advertising agency business including serving as CEO of the largest agency in the mid-south and being named Advertising Person of the Year by the Arkansas Advertising Federation.

By Crossbound Team 27 Aug, 2015

The oldest cliché in the biz has to be “I know half my advertising works for me, but I’m not sure which half!” As an up-and-coming advertising executive, I always hated hearing that. While the intent on the surface was to be humorous, the truth lurked about six inches under. And because of that, ad agencies pushed the subject of accountability down the agenda whenever possible.

But no more. Marketing through digital channels makes it impossible to hide.

And that’s a great thing, isn’t it? Instant feedback and analytical analysis tell us what works and what doesn’t. And that informs us on how to continually improve our marketing programs. So instead of being something to avoid, accountability becomes our best friend and ally  if  we’re doing a great job. And if we’re not  doing a great job, we instantly know it and we know it’s time to change what we’re doing. That is, assuming we want to keep our jobs.


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Frank Cox, co-founder of  Crossbound Marketing , spent 35 years in the advertising agency business including serving as CEO of the largest agency in the mid-south and being named Advertising Person of the Year by the Arkansas Advertising Federation.



Click here  to visit our website for more information on  Crossbound Interactive Marketing !

By Crossbound Team 27 Aug, 2015

As an eager young guy in the   advertising business a couple of decades ago, I remember how horrified I was when the introduction of desktop computers was quickly followed by the newest, new paradigm:  Desktop publishing. Lo and behold, anyone could create a brochure, Annual Report, pamphlet, program…you name it.

So much for my career.

But then I learned that desktop publishing was very different from desktop brilliance. Bad (or no) strategy produced bad results. Bad writers produced bad writing and amateur designers produced amateurish designs. I soon learned that the things I was being trained to do couldn’t simply be replaced by a piece of software and a “print” button.

Today, technology races ahead faster than ever. The tools and communications channels that are available to marketers continue to increase, and businesses still need to make a buck, just like in the old days.  But for great tools to be effective, now as it was then, great minds need to be at the controls.  Smart folks behind the wheels of this new technology will win the day and I’m just thankful that even old dogs can sometimes learn new tricks.  For now, gotta go – late for class!


Frank Cox, CEO


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Frank Cox, co-founder of  Crossbound Marketing , spent 35 years in the advertising agency business including serving as CEO of the largest agency in the mid-south and being named Advertising Person of the Year by the Arkansas Advertising Federation.



Click here  to visit our website for more information on  Crossbound Interactive Marketing !

By Crossbound Team 27 Aug, 2015

In 2014, we started with what seemed like a simple idea. Our goal was to start a digital marketing and advertising agency containing all of the pomp and circumstance of a traditional agency, but designed for the digital and online world. Sounds easy enough, right?

We began by drawing from our own experiences. What do we want to offer? What will our position be? What makes us different? We ended up at a crossroads with a lot of different experiences and quite a few unanswered questions. We quickly realized that this market lacked one thing: empathy

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